About Home Entertainment Suppliers Pty Ltd
MEDIA RELEASE FROM THE AUSTRALIAN FOOTBALL
AN AFL EVOLUTION IS
COMING IN 2017
An AFL Evolution is coming in
2017 when the AFL and the AFL Players’ Association release an exciting new video
game featuring the best male players from the Toyota AFL Premiership Season.
AFL Evolution is currently
in production with AFL licensee Tru Blu Entertainment and in conjunction with
Wicked Witch Software. It will be available on next generation consoles
PlayStation 4, Xbox One and PC Steam.
Due for release in the first half of 2017, AFL
General Manager Commercial Operations Darren Birch acknowledged the importance
of video games as a tool to enhance entertainment for fans.
“It’s no secret that the
youth market is highly engaged with a variety of digital brands and
properties. So for some time the AFL has identified a need to create a new
video game as another entertainment property for footy fans,” Mr Birch said.
“AFL Evolution will deliver
a unique experience for footy fans, taking them to the heart of the action in a
virtual footy world.
“The AFL is dedicated to supporting Tru Blu
Entertainment and Wicked Witch Software in creating a game that is fun to play
for AFL fans and keen gamers alike,” he said.
AFL Players’ Association General Manager –
Commercial, Marketing and Communications Rebecca Chitty said the players were
thrilled to deliver this exciting product to the fans.
“This generation of AFL
footballers grew up playing video games and this is an opportunity to feature in
one that’s sure to have footy fans highly engaged,” Ms Chitty said.
“Digital is an ever
evolving space and the players see this as just another way to grow the game by
reaching out to new audiences and showcasing it on different platforms,” she
Tru Blu Entertainment’s Managing Director Sebastian
Giompaolo said: “We are extremely proud to be releasing another AFL video game.
We have produced a number of games across console, PC and mobile platforms and
we’re determined to make AFL Evolution the most enjoyable AFL video game we have
In the development of AFL Evolution, AFL players
participated in photo shoots taking place at all 18 AFL Clubs with no less
than 24 cameras used to simultaneously photograph the players in order to create
highly detailed likenesses within the game.
Fans excited to be involved in the game can take part
in an online poll via AFL.com.au to decide on the players who will lead the
next AFL Evolution and feature on the game’s cover from today until Thursday
Players to choose from
Cameron (Adelaide Crows)
• Josh Schache (Brisbane Lions)
• Patrick Cripps (Carlton)
• Adam Treloar (Collingwood)
• Zach Merrett (Essendon)
• Lachie Neale (Fremantle Dockers)
• Nakia Cockatoo (Geelong Cats)
• Tom Lynch (Gold Coast SUNS)
• Jeremy Cameron (GWS GIANTS)
• James Sicily (Hawthorn)
• Jesse Hogan (Melbourne)
• Ben Brown (North Melbourne)
• Chad Wingard (Port Adelaide)
• Nick Vlastuin (Richmond)
• Tim Membrey (St Kilda)
• Isaac Heeney (Sydney Swans)
• Jeremy McGovern (West Coast Eagles)
• Marcus Bontempelli (Western Bulldogs)
About Tru Blu
Tru Blu Entertainment is the video game publishing
arm, of Home Entertainment Suppliers Pty Ltd (HES) who specialise in the
distribution of games, video game consoles, and accessories throughout the
Australian market and throughout the world. Established in 1984, HES are the
exclusive Australian distributors of Playseat™ and Tru Blu Games. Tru Blu Games
include Rugby Union, Rugby League and AFL franchises on both Microsoft and Sony
About Wicked Witch Software:
Wicked Witch is a provider of exceptional interactive
games and applications of games technology and art. The team at Wicked Witch
Software are united by a love of games. Wicked Witch Software is driven by
creating engaging experiences that embrace and contribute to the science and art
of digital games.
information please contact:
PR & Promotions Manager - Corporate & Community
AFL PR & Promotions Manager – Corporate & Community